Progress – Week 10

Just as I thought, the social media pages have suffered while I have been working on the e-book. But, as it is coming up to the deadline I want a draft of the book to be completed by the end of this week.

While doing further research for the e-book, I have found some very interesting articles. One in particular is an easy WordPress blog set-up guide. I plan to use this guide in the e-book, with the author’s permission, as they are more knowledgeable in this subject than myself.  Using some snippets from experts will give the book more credibility.

Plan for the Upcoming Week

  • Finish the e-book content
  • Send it out to some dietitians/nutritionists to review
  • Starting creating the e-book as a PDF
  • Find out where I will publish the e-book
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Progress – Week 9

After a good week on Facebook last week, this week isn’t great. The Facebook struggle seems to have little return on investment. Whereas I have found new contacts potential collaborators on Twitter, this has not been the case on Facebook. Once I get to the end of this project, and reevaluate my social media strategy, I think I’m going to look at setting up a new profile on another platform and just keeping the Facebook page for minimal updates.

My options are:

A Facebook group – It will be difficult to build, just as the Facebook page has been. But communities are doing well on Facebook at the moment, so this may still be an option.

Instagram – As this platform doesn’t allow links in posts I have avoided it so far. I think I would find it hard to link back to other platforms and the blog. But many dietitians are choosing this platform because imagery is very important to them, e.g. health charts, images of food and photos of their work.

YouTube – Videos are very popular all over social media at the moment, I think mainly because a lot of people would prefer to watch a video than read. But, so far, my success with videos has been minimal. I’m not comfortable in front of the camera. So much more practice is needed before I set up a dedicated YouTube account.

The Twitter account is growing just as I hoped, and it allowed me to find my first guest poster. This has also boosted my blog views. I will continue as I am doing on Twitter. But I expect to see my growth slow in the coming week as I concentrate on the e-book. Though, I am trying to schedule the majority of my posts ahead to prevent this from happening.

Progress Week 8

Facebook

Finally, I’m making progress with Facebook. My likes have increased in line with the predictions (based on previous weeks). The only area that has decreased is the video views. So, this week I’m going to take the time to plan a video.

I followed the 80/20 rule and it has worked very well. My engagement and reach has grown more than 6 times. I have received comments, and not just likes, which is very important. Also, my most popular post of the week was the one that had a link to my weekly blog post. This was reflected in my blog analytics. 126 out of 128 click-throughs were from Facebook. I’m very happy with this.

Blog

My blog views have increased vastly this week, and it is completely due to Facebook. As I already mentioned, most of my click-throughs are from Facebook. The majority of viewers were new, but their time spent on the page is only 46 seconds. This means that now I’ve found how to get people onto my blog, I need to encourage them to stay there.

This week I have received my first guest post to publish on the blog. So, I am hoping that this will keep viewers on the page longer. I also need to encourage viewers to browse other pages on the blog. I will do this by adding links to other areas of the blog within the blog post. I also need to do more research into reducing bounce rates.

Twitter

My followers are growing in line with predictions. I have also taken the time to unfollow some people who aren’t following me, which seemingly makes a page look more professional. It also gives me the room to follow new people.

I will continue what I am doing with Twitter, as it is working well. But I need to choose specific days or times to look at Twitter throughout the week so I am not constantly checking messages and tweets.

Coming Week

I need to focus on putting the ebook together, so I have a ‘sneak preview’ to show my followers by the end of the week. Also, I’m going to keep to the 80/20 rule and make sure I link to other bloggers and dietitians, to keep engagement up.

Progress – Week 6

As I didn’t get back from holiday until part way through this week, I found it hard to catch up. I only scheduled posts up to Monday, when I did not have time to schedule posts properly until Wednesday. In future, I will make sure I have posts scheduled up to three days after I am away. This will give me more time to catch up on messages and what’s going on around social media without worrying about posting.

I say see in my analytics that my engagement and impressions/reach have suffered this week. The scheduled posts are taking up a lot more of my time than I originally anticipated. On Friday I managed to schedule the basic posts for the week ahead, so I can focus on engagement, as well as looking at finding some collaborators.

The Coming Week

Yesterday, I had a Skype conversation with a lady who is working on social media in a similar area to myself. She is further along than I am, with paying clients and plans for events and webinars. She is keen to collaborate with me int he future and  will hopefully be a future project partner.

I  have some dietitians who are keen to assist with the ebook, which I really need to get started on. I now need to turn the focus from the social media pages to the ebook and find out where these collaborators would come in useful.

A while ago I had a blogger who was interested in a guest posting on ‘dietitians and social media’. So I plan to have a draft completed  by the end of the week for him to look at.

So little time, so much to do….

Progress -Week 3-5

I planned on keeping a weekly diary of my ‘Health Matters, Social Media Matters’ project. But so much time has been spent on the blogging that I haven’t managed this, regrettably. So now I’m going to look at the past 4 weeks of work in one (probably very long) blog post.

Week 2

I last blogged on week 2. The social media pages had been set up, as well as the blog, and I was starting to grow my following.

Week 3

This week’s theme was ‘Getting Started on Social Media’. Looking back at my Twitter Analytics, I’ve noticed that I had a higher amount of impressions this week than any other subsequent weeks. This was boosted by a post on ‘Happy Heart Hugs Day’. So I’m making a note to look at more ‘days of the year’ trends. My audience obviously react well to happy posts.

On Facebook this week, I posted 2-3 times daily. My post offering free social media advice was well-received, but other than this I was struggling with Facebook as a whole.

I noticed my following hadn’t grown on either Facebook or Twitter during this week. I was focusing on creating content, and hadn’t really attempted to engage with my audience. I then realised that engagement was just as important, if not more so, than making sure I had a post for everyday.

Week 4

Week 4’s theme was ‘image creation’ – looking at photo editing, graphic-making. I centred the week around my experiment creating flat lay images. I also created an infographic on image sizes for each social media platform. These were both well-received on Facebook and Twitter. From this I’m definitely going to look at a more personal approach to my social media pages. I think my followers will react to this better.

I spent this week trying to contact dietitians directly on Facebook to talk about my project. Many seemed hesitant to directly ask for help. But they we’re happy to follow the page and look at the advice I gave them. I also followed more dietitians on Twitter, and tried to engage with them more. This week I saw my following grow faster than any other week.

Week 5

As I was away this week, I decided to do two experiments. The first was a ‘Twitter Takeover’ experiment.  I chose to have a dietitian take over my page for the week. Although it was a good idea, it needed to be more well thought-out. My impressions, engagement and post likes dropped due to the lack of posting. I’d really like to retry this experiment with a more detailed plan in the future.

The second experiment was using Hootsuite to schedule all my posts of Facebook for a week. I wrote more about it on my blog here. I’ll stick to using Facebook and Tweetdeck to schedule my posts. But it was interesting to see that not everything I thought about automation tools was correct. My reach did not drop dramatically, as I would ahve expected. I may look more closely into using Hootsuite as I start to take on clients.

Things to Look At

  • Staying engaged with followers – especially on Facebook, as it is more difficult.
  • Balancing types of posts – personal and business (80/20)
  • Following trends

 

Progress

My project has been running just over a week and things are going well. The Facebook and Twitter pages have been set up, and I also created the blog late last week. I’ve chosen Monday as the day to look at analytics and take note of my successes and failures of the week.

Facebook

As I already had a page set up on Facebook from a past project, it was just a case of rebranding it. The few followers I had aren’t exactly a part of my new target audience, healthcare professionals. But they are mainly small businesses who are looking for social media advice, so hopefully I won’t lose too many of them. I have also gained 10 followers this week.

My most popular posts have been links to my blog and a graphic I created using a quote from the BDA (British Dietetic Association). So my plans to fill the Facebook page with informative image seems to be working so far. I also asked a dietitian to make a short video for my page – it was very well received, probably because she also shared the post on her page.

I have also noticed that the times my likers are on Facebook varies more than I would have thought day to day. So this week, when scheduling posts, I will be referring back to the analytics for peak audience times.

Twitter

I had to start from scratch with Twitter, and have found that using Tweetdeck has helped a lot. As I need to post more frequently it is useful for scheduling posts and seeing what others have posted in a more organised way. I now have 46 followers, which has taken just under two weeks. It seems to be easier to grow a following on Twitter than Facebook. But, as I have been working on the blog the past few days, the growth has slowed.

I have found that my most popular tweets are ones where I have quoted other Twitter users. When I post my own tweets or just retweet without adding a comment I don’t get as much interaction. So in future I will on retweet as a quote. My graphics are also quite popular so I will be creating more over the next week so I have a bank of graphics and pictures to work with.

Blog

I am very happy with the look of the blog  so far, and the logo I created. My original plan was to create a blog post once a week and post on a Saturday. But I have noticed that many other social media brands share their blog posts daily. So, I think it is better for me to create as many as possible. Then, once I have a good number of posts to share I will start posting new blog posts once or twice a week.

So that’s progress…