After a good week on Facebook last week, this week isn’t great. The Facebook struggle seems to have little return on investment. Whereas I have found new contacts potential collaborators on Twitter, this has not been the case on Facebook. Once I get to the end of this project, and reevaluate my social media strategy, I think I’m going to look at setting up a new profile on another platform and just keeping the Facebook page for minimal updates.
My options are:
A Facebook group – It will be difficult to build, just as the Facebook page has been. But communities are doing well on Facebook at the moment, so this may still be an option.
Instagram – As this platform doesn’t allow links in posts I have avoided it so far. I think I would find it hard to link back to other platforms and the blog. But many dietitians are choosing this platform because imagery is very important to them, e.g. health charts, images of food and photos of their work.
YouTube – Videos are very popular all over social media at the moment, I think mainly because a lot of people would prefer to watch a video than read. But, so far, my success with videos has been minimal. I’m not comfortable in front of the camera. So much more practice is needed before I set up a dedicated YouTube account.
The Twitter account is growing just as I hoped, and it allowed me to find my first guest poster. This has also boosted my blog views. I will continue as I am doing on Twitter. But I expect to see my growth slow in the coming week as I concentrate on the e-book. Though, I am trying to schedule the majority of my posts ahead to prevent this from happening.