New Project – New Reason to Blog

My blogging always seems to taper off when I’m not working on a specific project. But here we are. It’s project time!

Health Matters, Social Media Matters

For my final Ma project I am setting myself up as a social media consultant. More specifically, I am creating a space where health professionals can learn how to promote themselves on social media. I’m calling this project Health Matters, Social Media Matters. I’m toying with the idea, Carneika Washbrook – Social Media Strategist, mainly because I just like how it sounds.

Most of this project will be centred around a blog, Facebook page and Twitter profile, where I will be giving tips on building a social media presence as well as showing the importance of getting health professionals on social media.

This has become an important subject for myself as my mom has just qualified as a dietitian, and I have been helping a friend of her’s (Nishti’s Choice) to grow her social media presence. I’m not going to go into the importance today – that’s for another blog post.

Research

At first my research didn’t turn up much on dietitians on social media for the UK. Australia and the US are ahead of us on this one. But after a little digging I found a social media guide created by the Royal College of General Practitioners, called The Social Media Highway Code. This will be very helpful when looking at what health professionals need from social media. There are a lot of restrictions and risks to consider, especially when it comes to giving health advice online. I’ll also be referring to the BDA (the British Dietetic Association) and HCPC (Heath and Care Professionals Council) to make sure I encourage the right values in dietitians online.

In short, I have found that dietitians specifically in the UK are being taught what they should and shouldn’t post online, as well as being given guidelines to follow. The next step is to give them a strategy and guide on the specifics of posting, promotion and day-to-day use of social media as a professional. This is where I come in.

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I’m very excited to get started on this new project, and expecting a few twists and turns along the way. Three months and counting…