This week we have been trying to build engagement on our social media pages. I focused on Facebook, sharing links to our website as well as posts from other Facebook pages. I’ve been experimenting with scheduling posts at different times and looking for pages a with similar audience to ours.
Here are my findings:
- The views on the page have decreased as the post reach has increased. This means people are seeing our posts without having to click on the actual page – which can only be a good thing.
- The posts with the highest reach was posted at 17:28 on the 8th Feb – It’s reach was more than double the next highest. I’m not sure if this is due to the content or the timing. So I plan to schedule a different type post for around the same time this week to find this out.
- A meme I created using a picture from one of our articles had a pretty good reach, as well as a gif. relating to another post. So it seems that pictures with captions are more popular than others.
- Posts that are slightly more serious (but still ‘alternative’) seem to be popular so we need to look for more , so we need to look for more ‘newsy’ articles to share/post.
Task for this week: Our likes on Facebook are not increasing very fast so we need to find a way to keep people on the page long enough for them to like it.