Our Facebook likes have actually decreased this week, so we’ll have to work harder to find new likers (and keep them). Over 60% of our website clicks are from Facebook so I think it’s important to grow our likes and engagement on our Facebook page.
Twitter and Instagram
Our Twitter and Instagram likes are up. Though, it does seem to be a lot easier to grow a following on Twitter and Instagram.
On average, just over 30% of our clicks to the website come from Twitter, so we need to keep up the good work on that platform.
The problem is that Instagram may be popular, and we are getting a lot of likes, but we aren’t getting any clicks to the website. This is mainly because you can’t post links in posts on Instagram. Followers have to go to the actual profile page.
Last week we had a guest speaker, Laura Hogan from Rice Media, who spoke to us about SEO optimisation and encouraging engagement. She told us about creating sharable content using canva.com. Below is an example of how she used it for one of her clients.
One of my fellow Social Media MA students did her own experiment using two Facebook pages she is managing. You can read more about that here. From her results, it seems that using this kind of sharable content is a very successful way to grow engagement on Facebook.
My Own Experiment
I created this using Canva.com. As Walking Dead is popular at the moment, I am hoping that it will create some engagement on the Facebook page. Then, if it is beneficial to the page I may experiment with boosting the post. I have never paid to boost a post on Facebook so it will be interesting to see how well targeted promotion works.
I have been trying to connect with ‘alternative fashion’ pages on Facebook. Our website is lacking in fashion posts, which isn’t exactly encouraging for them. So this week I am going to write a couple of fashion posts to try to encourage new likers.